Privacy Policy

Privacy Policy

Pet Parents (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from [Your Website URL] (“Site”) and how we utilize TikTok Pixel for advertising purposes.

Information We Collect

When you visit our Site, we may collect the following information:

1. Personal Information You Provide

  • When placing an order: Name, shipping and billing address, email address, phone number, and payment information.
  • When subscribing to newsletters: Email address and preferences.
  • When contacting us: Any personal information you provide in your message.

2. Automatic Data Collection

  • Device information: Your IP address, browser type, time zone, and other technical details about your device.
  • Browsing behavior: Pages viewed, time spent on pages, and the products you interact with.

3. Information from TikTok Pixel

We use TikTok Pixel to collect data about user behavior on our Site, including:

  • Actions like viewing content, adding items to the cart, and completing purchases.
  • Information such as device type, operating system, and location (based on IP address).

How We Use Your Information

We use the information we collect to:

  1. Process and fulfill your orders.
  2. Provide customer support and respond to inquiries.
  3. Personalize your experience on our Site.
  4. Conduct marketing and advertising, including using TikTok Pixel to:
    • Deliver targeted ads on TikTok and other platforms.
    • Measure the effectiveness of our advertising campaigns.

How We Share Your Information

We share your information with third parties to help us use your data as described above. Examples include:

  • TikTok Pixel: To track user activity and serve relevant ads on TikTok. You can learn more about TikTok's privacy practices by visiting their Privacy Policy.
  • Service Providers: Shipping companies, payment processors, and website analytics providers.
  • Compliance and Legal Requirements: When required to comply with applicable laws or to protect our legal rights.

Your Rights

Depending on your location, you may have the following rights under data protection laws:

  1. Access: Request a copy of the personal information we hold about you.
  2. Correction: Request correction of inaccurate or incomplete data.
  3. Deletion: Request deletion of your data (subject to legal obligations).
  4. Opt-Out:
    • You can opt out of TikTok Pixel tracking by adjusting your cookie settings or using TikTok’s Ad Personalization settings.
    • Opt out of email marketing by clicking the “Unsubscribe” link in our emails.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and track user activity. This includes third-party cookies, such as TikTok Pixel.

  • Essential Cookies: Necessary for the operation of the Site.
  • Marketing Cookies: Track user behavior for targeted advertising.

You can control cookies through your browser settings or our cookie banner.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy or comply with legal requirements.

Security

We implement industry-standard security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the effective date.